Giving Tuesday is a global day of giving, offering more than just a chance to donate—it’s a unique opportunity to strengthen company culture, engage employees, and demonstrate your commitment to corporate responsibility. This guide equips Culture, Social Impact, and ERG leaders with actionable steps to create impactful initiatives.
Why celebrate Giving Tuesday?
- Build a culture of giving: Align with a global generosity movement and create a sense of community within your organization.
- Drive employee engagement: Employees, especially GenZ, want to work for companies that care. Giving Tuesday is an opportunity to engage and retain with meaningful involvement.
Benefits to companies:
- Strengthen corporate culture: Giving Tuesday initiatives, especially led by ERGs, foster unity and purpose.
- Enhance brand reputation: Active participation in CSR efforts like Giving Tuesday positions your company as a leader in corporate responsibility.
How your company can celebrate Giving Tuesday
The following initiatives were curated by our team of social impact experts that execute thoughtful social impact efforts for our customers every day. All of these initiatives will be more successful and engage more employees with a social impact platform that easily conducts campaigns, like Percent Pledge. Not to mention we will save you time and relieve the planning burden.
[1] Top-rated nonprofits
Supporting vetted nonprofits aligns with a company’s social responsibility goals and boosts employee morale. However, Social Impact and ERG leaders often struggle to vet nonprofits and ensure alignment with company values. To maximize participation, it’s crucial to give employees the freedom to support causes they care about.
Empower employee choice for engagement
Employees are more engaged when they can support causes that matter to them. Offering diverse nonprofit options ensures everyone feels represented and involved.
Access a broad range of nonprofits
Companies using Percent Pledge can tap into a vast 2M+ network of nonprofits, providing a more personalized and impactful giving experience for employees.
Leverage Cause Portfolios
If you’re partnered with Percent Pledge, you can access Cause Portfolios—curated collections of vetted nonprofits grouped by social causes like mental health or sustainability. This simplifies giving for employees and reduces the burden on internal teams.
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[2] Giving Tuesday workplace giving
Donating to worthy causes reflects a company’s values and resonates deeply with employees and ERGs, enhancing their sense of purpose and connection to their workplace.
Employee engagement in giving
When our customers launch their programs with giving incentives, they see a 50-89% employee engagement rate compared to 13-20% engagement launching without.
Matching donations
Amplify your employees‘ contributions by matching their donations, effectively doubling the support directed towards nonprofits.
Gift donations
Ignite participation and impact by gifting employees Cause Credits—gifted donations—to support top-rated nonprofits during the holiday season.
Corporate grants
Enhance your support by offering corporate grants to company focused nonprofits, providing substantial backing for initiatives that make a lasting impact on local and national levels.
We understand your employees want to give back but you have limited time and budget. Our Giving Platform empowers employees with choice to donate globally, automates impact reporting, and hosts campaigns for your ERGs.
[3] Giving Tuesday volunteer events
Volunteering enriches the community, boosts employee morale, and fosters team cohesion. ERGs can lead these opportunities for your employees to give back, reflecting positively on your corporate values and enhancing the impact on the community.
Spearhead a winter coat drive
Organize or donate to a winter coat drive through One Warm Coat, and they’ll also pair you with a local nonprofit.
Donate blood
Blood donations have been down since the pandemic, and there’s always a need. It’s easy to sign up to give through a local blood drive or even host your own with Red Cross.
Organize a food drive
Food drives are an easy and effective way to give, and along with Feeding America you’ll be able to distribute food time for Thanksgiving.
Find your perfect match
VolunteerMatch (integrated with the our Volunteering Platform) is a great tool to find a virtual or in-person local volunteer events.
We streamline corporate volunteering with our Volunteering Platform, and organize Volunteer Events for your ERGs to give them programming that’s translatable to your broader community.
Campaigns and bonus ideas
Campaigns and bonus ideas are located in our Giving Tuesday Kit, the ultimate guide to engage employees while making a positive impact for Giving Tuesday. The guide also contains additional context on the nonprofit vetting, giving, and volunteer event.
As always, our mission is to make your corporate social responsibility easy. Lean on us to save time and relieve the burden of planning and implementing successful campaigns.
