Corporate Philanthropy Engages 70% of Via Employees

The challenge: building a workplace giving program from scratch

It is clear: companies that help employees donate and volunteer attract more talent and retain more talent; companies that do not attract less talent and retain less talent.

Corporate philanthropy programs are a crucial source of employee recruitment, engagement, and loyalty.

Via – the world’s most powerful digital infrastructure for public transportation – and its People team realized this new reality before others.

Employees were asking for opportunities to give back. Candidates interviewing to join Via would also ask during the hiring process.

And it’s only increased — candidates now regularly ask how Via gives back.

It makes sense; we tend to attract like-minded candidates that have some level of social impact on their mind.
_{Sarah, People Operations Lead}

Understanding that workplace philanthropy is now a critical source of competitive differentiation with Millennial and GenZ talent, Via wanted to proactively create a culture of giving.

The problem was, like many young, fast-growing companies, Via had to start from scratch.

Culture is a top priority for Via to attract and retain talent, and we focus on being a company that wants to give back and be part of the community. But Via didn’t have anything in place, and social impact is a whole job in itself.
_{Sarah, People Operations Lead}

Faced with needing to formalize a corporate philanthropy program but lacking the tools or time to do so effectively, Via turned to Percent Pledge – the social impact experts for fast-growing technology companies.

How Percent Pledge solved Via’s corporate philanthropy challenge

Via purchased the entire suite of Percent Pledge offerings, which includes:

1. Employee Giving Assessment + Company-Wide Report
2. Nonprofit Vetting
3. Matching Donations
4. Employee volunteering
5. Impact Reporting

Their decision to implement Percent Pledge’s entire suite of offerings has returned incredible results: 70% of Via’s employees engage in its workplace philanthropy program.

And to further explain what has led to this great success, Via’s People Team shared how they have benefited most from partnering with Percent Pledge. 

Creating a customized workplace giving program with Percent Pledge

To build a social impact program unique to Via’s values and community, Percent Pledge began by administering its proprietary Employee Passion Assessment. Starting here:

• Makes programs employee-driven, which leads to far better engagement and inclusion 
• Provides invaluable insights into how employees give back and what they care about most

And once Via employees took 5 minutes to complete the Passion Assessment, Percent Pledge created the Via Passion Report. 

I really liked the Passion Report. It tailored our program to what employees are interested in. It showed that social impact is something all of our employees are behind, which was really helpful and cool to see. It was also encouraging to see my co-workers have the same values.
_{Sarah, People Operations Lead}

The report shared that employees do have the same values:

• 94% of employees felt having ways to give back would improve their employee experience
• 70% of employees prefer to give back in multiple ways (donating and volunteering) 

Percent Pledge used the Passion Report as a blueprint to customize Via’s corporate philanthropy program, especially when it came to employee volunteering. 

Maureen [Director of Customer Success at Percent Pledge] researches different organizations very thoroughly. In all of our events, the organizations are aligned with our values and ideals, taking all of Via’s offices into consideration. The events show Percent Pledge’s flexibility with different ways we can involve different people at different levels. This is really helpful and unique.
_{Sarah, People Operations Lead}

Percent Pledge has curated various team volunteer events for Via since the program’s inception. 

Flexible corporate giving technology and support from Percent Pledge

In addition to making its social impact program customized, Via noted the flexibility of Percent Pledge’s technology and team as a leading driver for the success of its program. 

First, Via employees are now empowered with choice in how they give back:

I’m always amazed by the variety of options of organizations to support when something happens in the world. I really like that Percent Pledge makes it easy for employees and Via to get involved.
_{Sarah, People Operations Lead}

The variety of options Sarah refers to relates to the nonprofit vetting built into Percent Pledge’s model. In addition to the searchable database with 2M+ charities, Percent Pledge also offers vetted Cause Portfolios. 

Cause Portfolios are filled with vetted nonprofits that impact a cause holistically. These range from Core Portfolios (Racial Equity, LGBTQ+, Disaster Relief, etc.) to customized Company Portfolios (Via Gives Cause Portfolio - filled with employee and brand-aligned nonprofits). 

Another example of this flexibility is highlighted by the evolution of Via’s matching donation program. 

Via’s first matching donation campaign initiated in response to George Floyd’s murder, focusing on racial equity. Employees and the People team immediately contacted Percent Pledge to create a Racial Equity campaign. Within 24 hours, the campaign was live, matching all donations to charities focused on racial equity. Percent Pledge's team supported the campaign by fast-tracking vetting and evaluation of charities employees nominated for inclusion.

After the success of their Racial Equity match, Via launched another matching donation campaign supporting Asian American Pacific Islander Heritage Month. 

Via completed two matching donation campaigns, engaging 36% of employees as donors with an average donation size of $161. 

Following the success of the initial matching campaigns and growing employee demand, Via introduced a formal annual matching donation program. This new company-wide benefit provided each employee with $300 in matching contributions per year. Impressively, the benefit was approved within a single day. Immediately after implementation, employee donations surged by 77%.

How Percent Pledge saves time and simplifies corporate philanthropy

Percent Pledge makes the Via People teams’ jobs a lot easier. 

You all save us so much time. I know many companies hire a single person to do all of this work, which is a lot! So it’s just easier to go through Percent Pledge since you do more than just one person could. From the Portal to working with the organizations directly – it’s a good investment.
_{Gories, Employee Experience Lead}

I would recommend Percent Pledge because you’re so organized. You have a very quick turnaround and responses when we want to do something further. I love the aspect that every communication is customized to Via as well.
_{Anna, People Operations Lead}

In addition to the Passion Assessment, Via’s People team noted how Percent Pledge goes above and beyond with customization by sending monthly communications. This helps companies and employees support communities in need, whether a rapid response effort for a recent disaster or an upcoming cause holiday.

Folks are lucky to work with Percent Pledge. You all are unbelievably organized, with several recommendations in your back pocket at all times. And the monthly communications sent are so helpful. It’s a really, really, really great aspect and makes our jobs a lot easier because you all do a lot of the work.
_{Gories, Employee Experience Lead}

Percent Pledge continues to provide its easy-to-use technology & social impact experts for Via's global team to make a positive impact every day.