3,419% Over Goal in One Week: DRW’s Holiday Giving Triumph

Challenges

DRW, a global trading firm committed to social responsibility, wanted their Annual Holiday Giving Challenge to engage more employees and make a bigger global impact.

The idea for the Giving Challenge was to introduce a new way to rally employees around giving as we grew.
_{Lucas, Director of Communications @ DRW}  

DRW faced several challenges with this critical annual tradition: 

1. Difficulty facilitating the giving challenge globally.
2. Limited charity options for employees to choose from.
3. Lack of employee awareness of campaign details, limiting their engagement.

As DRW expanded globally, employees expected the Giving Challenge to expand globally too. They wanted more choice to support their favorite charities worldwide.

Solutions

Percent Pledge Campaigns turned this annual tradition into a global competition, with live leaderboards. 

Our platform gave employees the freedom to support any charity worldwide, matched their gifts instantly, and took 0% in fees.

1. Global competition with live leaderboards (gamified participation).
2. Employee choice and instant donation matching (2m+ charities in 200 countries).
3. Customer User Groups (one for each of their 11 global offices).
4. Automated communications to drive promotion and competition.‍
5. Campaign dashboards for streamlined reporting.

The flexibility to customize the campaign was critical. Percent Pledge really stepped up, which made a significant difference in how our employees connected with the initiative.

Outcomes

With Percent Pledge solutions, DRW raised much more money and engaged many more employees in the Giving Challenge.

In just one week, employees supported 359 charities and beat their fundraising goal by 3,419%! 

1. Twice as many employees engaged compared to the previous year.
2. Two and a half times more funds raised compared to the previous year. 
3. Three times as many charities supported compared to the previous year.

Percent Pledge brought a new level of engagement and excitement to our Giving Challenge. The real-time leaderboards weren’t just about numbers; they told a story of collective impact that resonated deeply across all our offices. This was a game changer for us.

The impact of the Giving Challenge extends far beyond the one week, continuing to support DRW’s Talent Acquisition teams to this day:

Even now, our Talent Acquisition team in London uses our Percent Pledge reports in recruitment conversations. Being able to show our impact really attracts top talent.

Discover how Percent Pledge can amplify your company’s giving initiatives and global impact.

Campaign homepage

Adding the live leaderboards really amped up participation. It’s incredible how a bit of friendly competition can turn up the dial.

Campaign homepage leaderboard

Campaign homepage participants

Giving employees the freedom to support any charity globally was revolutionary.

Custom User Groups

The real-time dashboard was essential for maximizing our impact. It wasn’t just a feature, it was a strategic tool that allowed us to pivot and push where needed.

Campaign dashboard stats

Campaign supported charities