Innovative Social Responsibility Helps OpenX Reach 81% Global Engagement

Challenges

OpenX, a global leader in advertising technology, made sustainability a core part of its mission and sought to engage employees worldwide through meaningful giving and volunteering.

However, they faced key challenges:

• ‍Difficult manual processes made global CSR efforts inefficient, creating extra work for the single person managing the program.‍
• Limited resources and overwhelming planning challenges made it difficult to organize impactful volunteer events and connect with vetted charities.‍
• Global engagement was hard to achieve with employees spread across countries and time zones, relying on one person to unite their efforts.

Employees reported wanting to give back and volunteer. We needed a program that reflected our mission and brought the team together globally.
_{Melanie Tymn, Culture Program Manager}

Solutions

Percent Pledge provided OpenX with an innovative, all-in-one CSR platform that inspired engagement and simplified global coordination. Key features included:‍

1. Innovative tools like Community Volunteer Events and Grow Your Impact, making giving and volunteering fun, exciting, and globally engaging.‍‍
2. ‍Zero donation fees, allowing every dollar donated to go directly to nonprofits, a critical factor in OpenX’s decision to choose Percent Pledge.‍
3. Full-service Volunteer Events, exemplified by a highly successful event in Poland, organized seamlessly with the support of Percent Pledge experts.
4. Giving Campaigns alongside volunteer events, ensuring all employees could participate, even when time zone differences prevented in-person involvement.
5. ‍‍Employee choice on an easy-to-use Giving Platform, connecting employees to over 2 million charities worldwide.‍
6. Support from social impact experts, who identified local champions to drive engagement in each region and implement global best practices.‍
   

After onboarding, Percent Pledge has launched multiple new features, which is a big reason why we’ve been so successful in engaging employees at OpenX.

Outcomes

• ‍Higher engagement: OpenX surpassed its initial goal of 50%, achieving 81% global employee engagement.‍
• Streamlined operations: A centralized platform saved time and simplified CSR management globally.‍
• Amplified sustainability: Features like Grow Your Impact integrated sustainability into CSR efforts, aligning with corporate values.‍
• Stronger connection: Employees felt more connected and represented OpenX positively in communities worldwide.

We’re incredibly proud of our employees’ engagement in OpenX Cares. With Percent Pledge, we’re not just exceeding our CSR goals—we’re also thrilled to see sustainability initiatives within the platform helping us succeed. We look forward to continuing this momentum and building on our successes.

Ready to transform your CSR program with innovative features like those that helped OpenX achieve 81% engagement? Connect your global workforce with Percent Pledge’s easy-to-use platform that makes giving and volunteering impactful, fun, and exciting. Let’s get started!